I am delighted to have been invited to speak at the London iPhone Developer Group (LiDG). It’s taking place tomorrow evening (Wednesday 3 Feb 2010) at the Apple Store in Regent Street, London.
I’ll be exploring with LiDG members some of the ethnographic research that we conducted with customers last year which identified our original need to create a mobile (indeed, “device”) strategy.
Quite a few developers write to me who have the technical know-how to build applications on devices, but they want to understand some of the customer background that makes us think that having a mobile/device strategy is important; they want to consider the business case for this strategy. This is why we first revealed the ethnographic research at last year’s Tesco API TJAM event – and I’ll be exploring it again with LiDG members tomorrow night.