• Nick Lansley

Tesco’s first QR-code enabled print advert

Mike Fethers, a buyer for Tesco Entertainment, has sent me Tesco’s first QR-code enabled print advert!

You should be able to scan the QR code on the image he sent me below (click image to show larger version if needed) using your smart-phone with a suitable barcode-scanning app.


The QR-code contains an HTML link which is http://bit.ly/aefZn7 which gets converted by bit.ly into

http://www.tescoentertainment.com/store/browse/campaign/Call-of-Duty-Black-Ops/

That page is a deep link into our Tesco Entertainment site that enables you buy the game direct from Tesco. It’s great to see QR-codes make the light of day at Tesco!

UPDATE: You can find out how many times that the HTML link has been followed by clicking this link! (Hat tip to @edent on Twitter)

#callofduty #deeplink #QRcode #qrbarcode #tesco #console #games

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