We now have a comprehensive ‘sat-nav’ system working INSIDE one of our Tesco stores! The new service is able to show you where all your wanted products are on a store map, show you where you are on that map, and guide you round the store to pick up your products using the shortest route. The prototype system is installed at the Tesco Extra, Romford (Gallows Corner) in north-east London, and we need to recruit a large control group of customers (including staff) who would like

If you have been reading in the media about my proposal to have a form of in-store “satellite navigation”-style location based awareness for Tesco Finder app users, I thought I would take you on a dive into the sort of research we’re doing to see if we can make this work. Now we don’t do ‘tech’ for its own sake so let’s examine the use cases: “As the customer, I wish to be guided to the product I am looking for in the store”. “As the customer, I wish to be alerted by my phone